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Creator: Simmons, Jane Marleen
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Electronic Theses & Dissertations
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Material Type
Theses
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Language
English
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Copyright Status
In Copyright
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Subject
Advertising, Magazine
1
Rokeach, Milton, 1918-1988
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An experiment using Rokeach's beliefs theory to determine the effectiveness of advertisements in attracting attention and changing brand preference
Simmons, Jane Marleen
Text (1974)
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Electronic Theses & Dissertations
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