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Thesis Advisor: Rifon, Nora J.
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Electronic Theses & Dissertations
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Theses
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English
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Consumers--Attitudes--Research
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Corporate sponsorship
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Hunters--Attitudes
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Hunting
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Influence (Psychology)
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Internet advertising
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Internet marketing
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Marketing
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Marketing--Psychological aspects
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Mass media
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Michigan
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Motivation (Psychology)--Research
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Public opinion
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Rumor--Psychological aspects
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Social networks--Research
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Social psychology
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Sports sponsorship
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Truthfulness and falsehood
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Viral marketing
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Word-of-mouth advertising
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Sports sponsorship effects : the role of logo visual fluency, familiarity, and sponsor-event congruence for audience recall of team sponsors
Chao, Wen-Chi
Text (2011)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
CONSUMER RESPONSES TO INTENSE NEGATIVE EMOTION IN ELECTRONIC WORD-OF-MOUTH : THE ROLE OF TIE-STRENGTH AND DIAGNOSTIC CUES
Kim, Wonkyung
Text (2018)
Part of
Electronic Theses & Dissertations
Developing marketing communications for Pure Michigan Hunt : a means-end chain analysis of Michigan hunters
McGuire, Garrett J.
Text (2011)
Part of
Electronic Theses & Dissertations
Utilitarian and hedonic motives of rumor transmission
Lee, Hyegyu
Text (2014)
Part of
Electronic Theses & Dissertations
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