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Program of Study: Advertising, Public Relations and Retailing
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Electronic Theses & Dissertations
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Theses
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English
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Advertising--Psychological aspects
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Attitude change
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Business networks
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Consumers--Attitudes
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Corporate image
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India
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Industrial procurement
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Marketing
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Marketing channels
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Marketing--Psychological aspects
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Social marketing
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Social responsibility of business
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Congruity theory : the relation between context type and advertising appeal
McLaughlin, Caitlin Michelle
Text (2009)
Part of
Electronic Theses & Dissertations
Theoretical perspectives of supplier-buyer long-term relationships in India
Yu, Jong Pil
Text (2006)
Part of
Electronic Theses & Dissertations
Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
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Electronic Theses & Dissertations
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