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Program of Study: Advertising
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Subject: Corporate image
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Interactive multimedia
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Social marketing
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The use of hypermedia to enhance corporate image : does it work?
Junqueira Duarte, Flávia Camargo
Text (1996)
Part of
Electronic Theses & Dissertations
Cause related marketing--the case of stigmatized products
Bhattacharya, Smeeta
Text (2004)
Part of
Electronic Theses & Dissertations
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