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Program of Study: Advertising
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Subject: NASCAR (Association)
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Collection: Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Advertising--Research
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Mass media--Audiences
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Stock car racing
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The role of motorsports involvement on motorsports media usage : an analysis of industry-developed measures
Ziske, Molly Catherine
Text (2003)
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Electronic Theses & Dissertations
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