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Program of Study: Advertising
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Subject: Social marketing
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Electronic Theses & Dissertations
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Theses
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English
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Corporate image
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Factors contributing to success for CRM campaigns : attitudes of genders toward different types of causes and corporations
Vilela, Alexandra Magalhães
Text (2001)
Part of
Electronic Theses & Dissertations
Cause related marketing--the case of stigmatized products
Bhattacharya, Smeeta
Text (2004)
Part of
Electronic Theses & Dissertations
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