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Program of Study: Communication Arts, Advertising
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Electronic Theses & Dissertations
6
Material Type
Theses
6
Language
English
6
Copyright Status
In Copyright
6
Subject
Advertising
2
Advertising, Magazine
1
Copy writers
1
Left and right (Psychology)
1
Marketing research
1
Music
1
Rokeach, Milton, 1918-1988
1
Sex in advertising
1
Visual perception
1
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Manifestation of the visual left-right imbalance phenomenon in the perception of selected advertisements
Vlahos, Mantha Stella, 1947-
Text (1969)
Part of
Electronic Theses & Dissertations
Music preferences as influencing agents in image formation
Smith, Jack Allen
Text (1972)
Part of
Electronic Theses & Dissertations
The utilization of exploratory marketing research
Thorpe, James A.
Text (1973)
Part of
Electronic Theses & Dissertations
The influence of attitudes on message recall
Newhall, Lyssa L.
Text (1974)
Part of
Electronic Theses & Dissertations
Understanding the copywriter : a guide for the advertising student
Kreger, Donald Stuart
Text (1972)
Part of
Electronic Theses & Dissertations
An experiment using Rokeach's beliefs theory to determine the effectiveness of advertisements in attracting attention and changing brand preference
Simmons, Jane Marleen
Text (1974)
Part of
Electronic Theses & Dissertations
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