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Program of Study: Communication Arts and Sciences--Mass Media
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Electronic Theses & Dissertations
6
Material Type
Theses
6
Language
English
6
Copyright Status
In Copyright
6
Subject
Advertising
1
Advertising--Brand name products
1
Advertising--Research
1
Brand choice
1
Broadcast journalism
1
Cable television
1
Cable television--Economic aspects
1
Competition
1
Coupons (Retail trade)
1
Radio journalism
1
Telecommunication--Economic aspects
1
Television and children
1
Television broadcasting of news
2
United States
1
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A structural analysis of overbuild competition and convergence in the multichannel television industry
Ahn, Hoekyun
Text (2000)
Part of
Electronic Theses & Dissertations
Product differentiation among the cable national all-news networks and across the cable and broadcast evening newscasts
Bae, Hyuhn-Suhck
Text (1998)
Part of
Electronic Theses & Dissertations
The impact of couponing on brand image over repeated exposure : an experimental analysis
Brezen, Tamara Suzanne
Text (1986)
Part of
Electronic Theses & Dissertations
Parent and adult mediation of television programming and peer presence : their effects on children
Fontes, Brian Frederick, 1950-
Text (1977)
Part of
Electronic Theses & Dissertations
Traveling and residential mobility as correlates of mass media news behavior
Tillinghast, William Arthur
Text (1975)
Part of
Electronic Theses & Dissertations
An empirical estimation of the advertising response function
Schultz, Don E.
Text (1977)
Part of
Electronic Theses & Dissertations
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