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  • Program of Study: Communication Arts. Advertising
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  • Electronic Theses & Dissertations
    6
  • Theses
    6
  • English
    6
  • In Copyright
    6
  • Advertising
    1
  • Advertising--Research
    1
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    1
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    1
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Showing 1 to 6 of 6 results
  • Toys and the consumer : operant market segmentation

    Gustavus, Dana
    Text (1978)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Behavior situations : a theory base for lifestyle and psychographic research

    Sikorski, Richard J.
    Text (1975)
    Part of Electronic Theses & Dissertations
    In Copyright
  • New automobile information seeking based upon sources of information used : a market segmentation model

    Demorotski, David D.
    Text (1974)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Images, meaning and organizational names

    Miller, Grant J.
    Text (1973)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Advertising strategies : two factor analytic solutions

    Goldman, Marilyn S.
    Text (1973)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Life styles vs. behavior segments : a study of dental health consumers

    Tschirhart, Nancy Lois
    Text (1974)
    Part of Electronic Theses & Dissertations
    In Copyright
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