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Program of Study: Mass Media Program
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Electronic Theses & Dissertations
5
Material Type
Theses
5
Language
English
5
Copyright Status
In Copyright
5
Subject
Advertising--Alcoholic beverages
1
Boys
1
Brand choice
1
College students as consumers
1
Competition
1
Consumer behavior--Psychological aspects
1
Electronic commerce
1
Gender identity
1
Information services
1
Malt liquors--Marketing
1
Middle West
1
Motion picture audiences--Psychology
1
Motion pictures--Ratings
1
Motivation research (Marketing)
1
Parents--Attitudes
1
Sex role on television
1
United States
1
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The heuristic and systematic processing of brand attributes and neutral information sources in the decision to see a film at the theater
Ward, William J. (William Jeffrey)
Text (2007)
Part of
Electronic Theses & Dissertations
Effects of gender identity, child development and the televised counter-stereotyped messages about masculinity on male children's gender stereotypes
Brand, Jeffrey Eugene
Text (1995)
Part of
Electronic Theses & Dissertations
Ratings and their reasons : an investigation of the efficiency, application and unintended consequences of the Motion Picture Association of America's film rating system
Williamson, Patricia A.
Text (2007)
Part of
Electronic Theses & Dissertations
An investigation of differences in student interpretations of product-oriented and alcohol moderation malt beverage print advertisements
Roznowski, JoAnn Leigh
Text (2002)
Part of
Electronic Theses & Dissertations
The effects of competition and resource on firm performance in local information service on the Web
Noh, Ghee-Young
Text (2000)
Part of
Electronic Theses & Dissertations
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