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Program of Study: Mass Media Program
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Electronic Theses & Dissertations
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Theses
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English
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Advertising--Alcoholic beverages
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Boys
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Brand choice
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College students as consumers
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Competition
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Consumer behavior--Psychological aspects
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Electronic commerce
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Gender identity
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Information services
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Malt liquors--Marketing
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Middle West
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Motion picture audiences--Psychology
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Motivation research (Marketing)
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Sex role on television
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The heuristic and systematic processing of brand attributes and neutral information sources in the decision to see a film at the theater
Ward, William J. (William Jeffrey)
Text (2007)
Part of
Electronic Theses & Dissertations
The effects of competition and resource on firm performance in local information service on the Web
Noh, Ghee-Young
Text (2000)
Part of
Electronic Theses & Dissertations
An investigation of differences in student interpretations of product-oriented and alcohol moderation malt beverage print advertisements
Roznowski, JoAnn Leigh
Text (2002)
Part of
Electronic Theses & Dissertations
Effects of gender identity, child development and the televised counter-stereotyped messages about masculinity on male children's gender stereotypes
Brand, Jeffrey Eugene
Text (1995)
Part of
Electronic Theses & Dissertations
Ratings and their reasons : an investigation of the efficiency, application and unintended consequences of the Motion Picture Association of America's film rating system
Williamson, Patricia A.
Text (2007)
Part of
Electronic Theses & Dissertations
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