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Program of Study: Program in the Mass Media
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Electronic Theses & Dissertations
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Theses
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English
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Advertising
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Conservation of natural resources
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Consumers' preferences
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Environmental protection
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Prices
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The effect of mass media price advertising on the retail price of a convenience product
Wilcox, Gary Burl
Text (1982)
Part of
Electronic Theses & Dissertations
Relationships among the individual factors of ecologically oriented consumption and advertising believability
Tucker, Elizabeth Marie
Text (1994)
Part of
Electronic Theses & Dissertations
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