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Degree Level: Doctoral
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Subject: Social marketing
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Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Advertising, Public service
1
Consumer behavior
2
Consumers--Attitudes
1
Corporate sponsorship
1
Fund raising--Psychological aspects
1
Marketing--Management
1
Marketing--Psychological aspects
1
Nonprofit organizations--Marketing
1
Psychological aspects
1
Skepticism
1
Social responsibility of business
1
Truthfulness and falsehood
1
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Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages
Dedeaux, Clay Steven
Text (2009)
Part of
Electronic Theses & Dissertations
Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility
Bae, Mikyeung
Text (2016)
Part of
Electronic Theses & Dissertations
Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
Part of
Electronic Theses & Dissertations
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