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Degree Level: Doctoral
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Subject: Television advertising--Psychological aspects
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Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Advertising--Effective frequency
1
Advertising--Psychological aspects
1
Avoidance (Psychology)
1
Cell phone advertising
1
Consumers--Psychology
1
Human information processing
1
Internet advertising
1
Michigan
1
Psychological aspects
1
Psychology
1
Scheduled tribes in India--Psychology
1
Television programs--Psychological aspects
1
Undergraduates
1
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Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
How television programs affect emotional response to commercials
Broach, Vance Carter
Text (1988)
Part of
Electronic Theses & Dissertations
Moderating roles of involvement in information processing routes and message acceptance for differing numbers of ad repetitions
Lee, Haksik
Text (1987)
Part of
Electronic Theses & Dissertations
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