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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Advertising and youth
1
Advertising--Alcoholic beverages
1
Advertising--Psychological aspects
1
African American periodicals
1
African American teenagers
1
Cognition
1
Rokeach, Milton, 1918-1988
1
United States
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African-American adolescents' exposure to alcohol advertisements in Black and mainstream magazines
Greene, Kimberly Aneese
Text (2006)
Part of
Electronic Theses & Dissertations
An experiment using Rokeach's beliefs theory to determine the effectiveness of advertisements in attracting attention and changing brand preference
Simmons, Jane Marleen
Text (1974)
Part of
Electronic Theses & Dissertations
Scripts, involvement, and advertising effectiveness : an empirical investigation
Martin, Ingrid M.
Text (1987)
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Electronic Theses & Dissertations
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