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A study of the construction of newspaper advertisements within retail food chains

A study of the construction of newspaper advertisements within retail food chains

Text (1952)

Part of Electronic Theses & Dissertations

An experiment to determine the relative effectiveness of newspaper advertising schedules as affected by advertisement size and frequency of insertion

An experiment to determine the relative effectiveness of newspaper advertising schedules as affected by advertisement size and frequency of insertion

Novak, Arthur William

Text (1969)

Part of Electronic Theses & Dissertations

Weekly newspapers navigate rapidly changing advertising market, but yet to fully adopt an online sales strategy

Weekly newspapers navigate rapidly changing advertising market, but yet to fully adopt an online sales strategy

Blanchard, Alan Dean

Text (2014)

Part of Electronic Theses & Dissertations

The need for a guaranteed right of access to the press through advertising

The need for a guaranteed right of access to the press through advertising

Middleton, Kent

Text (1971)

Part of Electronic Theses & Dissertations

Newspaper advertising of meat products and its relation to consumer purchases in Lansing

Newspaper advertising of meat products and its relation to consumer purchases in Lansing

Parsons, Merrill M.

Text (1956)

Part of Electronic Theses & Dissertations

The effects of crossmedia ownership on television and newspaper "prices"

The effects of crossmedia ownership on television and newspaper "prices"

Wirth, Michael Otto, 1951-

Text (1977)

Part of Electronic Theses & Dissertations