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Electronic Theses & Dissertations
3
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Theses
3
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English
3
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In Copyright
3
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Advertising media planning
1
Drunk driving--Prevention
1
Fear
1
Fund raising--Psychological aspects
1
Nonprofit organizations--Marketing
1
Psychological aspects
1
Social marketing
1
Television advertising
1
Visual communication
1
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Miller Robert L
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The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
Part of
Electronic Theses & Dissertations
Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages
Dedeaux, Clay Steven
Text (2009)
Part of
Electronic Theses & Dissertations
Breaking points and the role of the print visual in public service communication campaigns
González, Verónica
Text (1994)
Part of
Electronic Theses & Dissertations
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