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Electronic Theses & Dissertations
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Theses
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Managing brands as a resource : a study of Hollywood film franchises
Chaffin, Thomas Daniel
Text (2015)
Part of
Electronic Theses & Dissertations
Sources and consequences of brand equity in the automotive industry
Townsend, Janell D.
Text (2005)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
Perception versus reality : a comprehensive examination of brand quality dynamics, market signaling, and performance interfaces
Akdeniz, Melike Billur
Text (2009)
Part of
Electronic Theses & Dissertations
Advertising clutter and its impact on brand equity
Ha, Louisa Shu Ying
Text (1994)
Part of
Electronic Theses & Dissertations
An exploratory look at a multivariate approach to retail price dispersion
Schleede, John M.
Text (1978)
Part of
Electronic Theses & Dissertations
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