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Advertising
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A study of consumer awareness and utilization of garment labels
Steinhoff, Jeanne Joubert
Text (1963)
Part of
Electronic Theses & Dissertations
Consumers' perception of quality and estimation of retail price given the information cues of country of origin, store image and the Buy American campaign
Kern, Sue Ann
Text (1986)
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Electronic Theses & Dissertations
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