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Electronic Theses & Dissertations
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Advertising, Political
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The role of comparative information in advertising evaluations, candidate evaluations, voting preferences and election involvement
Pinkleton, Bruce E.
Text (1992)
Part of
Electronic Theses & Dissertations
The communications effectiveness of comparative advertising under conditions of product involvement and brand usage
Traylor, Mark B.
Text (1979)
Part of
Electronic Theses & Dissertations
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