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Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response

Trimble, Carrie Suzanne

Text (2007)

Part of Electronic Theses & Dissertations

Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility

Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility

Text (2016)

Part of Electronic Theses & Dissertations