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Electronic Theses & Dissertations
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Advertising, Public service
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Compliance
1
Drunk driving
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Fear
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Michigan
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Michigan--Grand Traverse County
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Persuasion (Psychology)
1
Self-perception
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Television advertising
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Gaining compliance from people in impaired states : how "friends don't let friends drive drunk"
Robbins, Steve L.
Text (1994)
Part of
Electronic Theses & Dissertations
Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach
Anderson, Ronald Bruce
Text (1986)
Part of
Electronic Theses & Dissertations
The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
Part of
Electronic Theses & Dissertations
The success of intensive legal efforts to control drunk driving
Van Valkenburgh, Ellen Faye
Text (1986)
Part of
Electronic Theses & Dissertations
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