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Subject: Drunk driving--Prevention
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Electronic Theses & Dissertations
3
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Theses
3
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English
3
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Advertising, Public service
2
Compliance
1
Fear
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Persuasion (Psychology)
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Self-perception
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Television advertising
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The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
Part of
Electronic Theses & Dissertations
Gaining compliance from people in impaired states : how "friends don't let friends drive drunk"
Robbins, Steve L.
Text (1994)
Part of
Electronic Theses & Dissertations
Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach
Anderson, Ronald Bruce
Text (1986)
Part of
Electronic Theses & Dissertations
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