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Electronic Theses & Dissertations
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Theses
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English
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Advertising and youth
1
Advertising media planning
1
Advertising--Alcoholic beverages
1
Advertising--Psychological aspects
1
Avoidance (Psychology)
1
Brand choice
1
Cell phone advertising
1
Consumer behavior
1
Consumers--Attitudes
1
Consumers--Attitudes--Research
1
Consumers--Psychology
1
Electronic commerce
1
Influence (Psychology)
1
Internet and children
1
Internet marketing
3
Michigan
1
Psychological aspects
1
Psychology
1
Public opinion
1
Recommender systems (Information filtering)
1
Teenagers--Alcohol use
1
Television advertising--Psychological aspects
1
Truthfulness and falsehood
1
Undergraduates
1
United States
1
Video games
1
Viral marketing
1
Web sites--Design
1
Word-of-mouth advertising
1
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Physical Review
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Effects of presence on the effectiveness of web site advertising
Choi, Yung Kyun
Text (2000)
Part of
Electronic Theses & Dissertations
Consumer learning and 3-D ecommerce : the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention
Daugherty, Terry M.
Text (2001)
Part of
Electronic Theses & Dissertations
Effects of conspicuity and integration of warning messages in social media alcohol ads : balancing between persuasion and reactance among underage youth
Lou, Chen
Text (2016)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Consumer response to online recommendation systems and the moderating role of product knowledge and product involvement
Lee, Sungmi, 1980-
Text (2007)
Part of
Electronic Theses & Dissertations
How are virtual goods sold to children through online games?
Xu, Wan
Text (2010)
Part of
Electronic Theses & Dissertations
The effects of banner ad size and time cost on brand attitude and click-through
Ahn, Euijin
Text (2001)
Part of
Electronic Theses & Dissertations
Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
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