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Creator: Lee, Sungmi, 1980-
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Consumer behavior
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Internet advertising
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Recommender systems (Information filtering)
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Consumer response to online recommendation systems and the moderating role of product knowledge and product involvement
Lee, Sungmi, 1980-
Text (2007)
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Electronic Theses & Dissertations
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