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Electronic Theses & Dissertations
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Advertising and youth
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Advertising--Alcoholic beverages
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Cell phones
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Consumer behavior
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Consumers--Attitudes--Research
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Influence (Psychology)
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Internet and children
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Internet auctions
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Internet marketing
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Keyword searching
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Mobile communication systems
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Public opinion
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Recommender systems (Information filtering)
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Teenagers--Alcohol use
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Truthfulness and falsehood
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United States
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Video games
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Viral marketing
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Web search engines
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Word-of-mouth advertising
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Learning from turtles : an agent-based model of a generalized second-price auction
Ma, Wenjuan
Text (2016)
Part of
Electronic Theses & Dissertations
Effects of conspicuity and integration of warning messages in social media alcohol ads : balancing between persuasion and reactance among underage youth
Lou, Chen
Text (2016)
Part of
Electronic Theses & Dissertations
How are virtual goods sold to children through online games?
Xu, Wan
Text (2010)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
The effects of mobile advertising formats
Kim, Jung hwean
Text (2005)
Part of
Electronic Theses & Dissertations
Consumer response to online recommendation systems and the moderating role of product knowledge and product involvement
Lee, Sungmi, 1980-
Text (2007)
Part of
Electronic Theses & Dissertations
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