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Electronic Theses & Dissertations
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Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
Setting the drought agenda : a comparative study of local and national newspaper coverage of the California drought, 2013-2015
Duffy, Kevin (Kevin Patrick)
Text (2016)
Part of
Electronic Theses & Dissertations
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