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Electronic Theses & Dissertations
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Making of Modern Michigan
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1912 Packard 6 touring car on prairie during promotional trip from Pennsylvania to Wyoming
Still Image (1912)
Part of
Making of Modern Michigan
Qualitative study of pathways to involvement and law enforcement avoidance strategies in methamphetamine markets
Yingling, Julie
Text (2013)
Part of
Electronic Theses & Dissertations
CONSUMER PREFERENCES FOR BRANDED BEEF PRODUCTS : COMPARING CONVENTIONAL VERSUS DAIRY-BEEF
Braggs, Kayla Ann
Text (2024)
Part of
Electronic Theses & Dissertations
The role of household physical, human, network and environmental assets in small farmer access to markets : Guatemalan lettuce growers' experiences with modern market channels
Flores, Luis G. (Luis Geovanny)
Text (2010)
Part of
Electronic Theses & Dissertations
Developing marketing communications for Pure Michigan Hunt : a means-end chain analysis of Michigan hunters
McGuire, Garrett J.
Text (2011)
Part of
Electronic Theses & Dissertations
Analysis of the Dillon study
Relle, Joseph L.
Text (1961)
Part of
Electronic Theses & Dissertations
Retail format diversification strategies in foreign markets
Finnegan, Carol Ann
Text (2007)
Part of
Electronic Theses & Dissertations
A Description and analysis in terms of Kotler's marketing orientation of selected university marketing agencies which sell faculty-developed non-print materials
Decker, Betty L.
Text (1985)
Part of
Electronic Theses & Dissertations
Managing brands as a resource : a study of Hollywood film franchises
Chaffin, Thomas Daniel
Text (2015)
Part of
Electronic Theses & Dissertations
Marketing intelligence applications of unsolicited consumer complaint information for large corporations : a study of the major household appliance industry
Brannen, William H.
Text (1966)
Part of
Electronic Theses & Dissertations
An inquiry into the relevance of "The Marketing Concept" as a management guide to the mobilization of corporate effort
King, Robert L.
Text (1960)
Part of
Electronic Theses & Dissertations
An interpretative history of distributive education, 1936-1972, as seen by selected leaders
Furtado, Lorraine Theresa, 1936-
Text (1973)
Part of
Electronic Theses & Dissertations
Perceptions of county extension directors and extension agents on marketing Michigan State University Extension
Hudson, Hal Curtis
Text (2002)
Part of
Electronic Theses & Dissertations
A conceptual framework for the determination of optimum marketing mix
Klaasen, Adrian John
Text (1961)
Part of
Electronic Theses & Dissertations
The potential impact of broadband communication network technology on consumer marketing communication : a computer simulation experiment
Block, Martin P., 1946-
Text (1975)
Part of
Electronic Theses & Dissertations
Promoting healthy eating behaviors using information and communication technology (ict) succession theory and media richness theory during COVID-19 pandemic
Ma, Mengyan
Text (2021)
Part of
Electronic Theses & Dissertations
An analysis of the effectiveness of post-transaction communications in reducing cognitive dissonance
Hunt, Shelby D.
Text (1968)
Part of
Electronic Theses & Dissertations
The legal environment for strategic vertical marketing system design
Burley, James Robert, 1945-
Text (1974)
Part of
Electronic Theses & Dissertations
CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
How manufacturer marketing programs build better distributor relations in the food industry
Sander, Carl G.
Text (1961)
Part of
Electronic Theses & Dissertations
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