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Electronic Theses & Dissertations
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Theses
22
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Developing marketing communications for Pure Michigan Hunt : a means-end chain analysis of Michigan hunters
McGuire, Garrett J.
Text (2011)
Part of
Electronic Theses & Dissertations
POLITICAL IDEOLOGY AND CUSTOMER FEEDBACK : DO CONSERVATIVES PROVIDE MORE VALUABLE FEEDBACK TO FIRMS?
Wu, Xiaoxu
Text (2024)
Part of
Electronic Theses & Dissertations
Information search and learning environment of employees : the moderating effects of employee empowerment based on employees' perceived market strategies
Lee, So Jung
Text (2011)
Part of
Electronic Theses & Dissertations
Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
Part of
Electronic Theses & Dissertations
The role of household physical, human, network and environmental assets in small farmer access to markets : Guatemalan lettuce growers' experiences with modern market channels
Flores, Luis G. (Luis Geovanny)
Text (2010)
Part of
Electronic Theses & Dissertations
Going Native : Investigating the Drivers of Native Advertising Effectiveness
LaBrecque, Alexander Charles
Text (2021)
Part of
Electronic Theses & Dissertations
A strategic marketing examination of stateholders, customer satisfaction, and performance of firms embedded in multi-entity supply chains
Mena, Jeannette A.
Text (2010)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
THE ROLE OF EMERGENT DIGITAL TECHNOLOGIES IN MARKETING RESEARCH AND STRATEGY
Redd, Shana Leslie
Text (2021)
Part of
Electronic Theses & Dissertations
Activity-based market segmentation in a rural tourism destination : a case study of west-central Michigan
Yang, Nai-Kuan
Text (2009)
Part of
Electronic Theses & Dissertations
The potential impact of broadband communication network technology on consumer marketing communication : a computer simulation experiment
Block, Martin P., 1946-
Text (1975)
Part of
Electronic Theses & Dissertations
Retail format diversification strategies in foreign markets
Finnegan, Carol Ann
Text (2007)
Part of
Electronic Theses & Dissertations
Sponsor Visibility, Customization, and User Control in the Era of Interactive Technology : Effects on Causal Attribution of Sponsor’s Motives, Sponsor Attitudes, and Credibility in the Context of Sponsored Mobile Health-Related Apps
Joo, Eunsin
Text (2018)
Part of
Electronic Theses & Dissertations
Managing brands as a resource : a study of Hollywood film franchises
Chaffin, Thomas Daniel
Text (2015)
Part of
Electronic Theses & Dissertations
Computer applications in marketing : an analysis of corporate experiences
Kaplan, Robert Marshall
Text (1967)
Part of
Electronic Theses & Dissertations
CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
Rethinking code-switching types and their effectiveness in print ads : the influence of word difficulty on the processing of code-switching types
Ahn, Jungsun
Text (2010)
Part of
Electronic Theses & Dissertations
The impact of market-oriented strategy on competitiveness in product innovation in the U.S. software industry
Li, Xiaohu (Tiger Li)
Text (1994)
Part of
Electronic Theses & Dissertations
Product complexity : theoretical relationships to demand and supply chain costs
Jacobs, Mark A.
Text (2008)
Part of
Electronic Theses & Dissertations
The performance of a physical distribution channel system under various conditions of demand uncertainty : a simulation experiment
Speh, Thomas W.
Text (1974)
Part of
Electronic Theses & Dissertations
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