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Managing brands as a resource : a study of Hollywood film franchises
Chaffin, Thomas Daniel

Text (2015)
Part of Electronic Theses & Dissertations
Escalation of commitment in the new product development process
Schmidt, Jeffrey Brian

Text (1996)
Part of Electronic Theses & Dissertations
Private label and national brand prepared foods : a pilot study of the relationship of space allocation to net profit
James, Gordon D.

Text (1962)
Part of Electronic Theses & Dissertations
Enhancing firm innovation performance through strategic management of new product development
Zhao, Yushan

Text (2001)
Part of Electronic Theses & Dissertations
An investigation of the product life cycle concept and its application to new product proposal evaluation within the chemical industry
Frederixon, Martin Shelton, 1938-

Text (1969)
Part of Electronic Theses & Dissertations
An investigation of the simultaneous impact of launch and logistics strategies on new product performance
Nyaga, Gilbert Ngarih

Text (2006)
Part of Electronic Theses & Dissertations
The role of the buyer-supplier linkage in an integrated product development environment
Birou, Laura Marie

Text (1994)
Part of Electronic Theses & Dissertations