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Electronic Theses & Dissertations
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Theses
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The effect of repeat adopters upon second generation new product adoption
Chan, Kwong
Text (2006)
Part of
Electronic Theses & Dissertations
Escalation of commitment in the new product development process
Schmidt, Jeffrey Brian
Text (1996)
Part of
Electronic Theses & Dissertations
Creating new product advantage through collaboration
Emden, Zeynep
Text (2004)
Part of
Electronic Theses & Dissertations
Enhancing firm innovation performance through strategic management of new product development
Zhao, Yushan
Text (2001)
Part of
Electronic Theses & Dissertations
Product complexity : theoretical relationships to demand and supply chain costs
Jacobs, Mark A.
Text (2008)
Part of
Electronic Theses & Dissertations
The role of the buyer-supplier linkage in an integrated product development environment
Birou, Laura Marie
Text (1994)
Part of
Electronic Theses & Dissertations
Managing brands as a resource : a study of Hollywood film franchises
Chaffin, Thomas Daniel
Text (2015)
Part of
Electronic Theses & Dissertations
The impacts of brand management practices on brand performance and firm value
Zhao, Yanhui
Text (2016)
Part of
Electronic Theses & Dissertations
An investigation of the product life cycle concept and its application to new product proposal evaluation within the chemical industry
Frederixon, Martin Shelton, 1938-
Text (1969)
Part of
Electronic Theses & Dissertations
Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products
Chung, Jae-Eun
Text (2002)
Part of
Electronic Theses & Dissertations
An investigation of the simultaneous impact of launch and logistics strategies on new product performance
Nyaga, Gilbert Ngarih
Text (2006)
Part of
Electronic Theses & Dissertations
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