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  • Subject: Sex role in advertising
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  • Electronic Theses & Dissertations
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  • Theses
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  • English
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  • In Copyright
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  • Advertising--Psychological aspects
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  • Cable television advertising
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  • Lifetime Television (Firm)
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Showing 1 to 4 of 4 results
  • Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study

    Crispin, Sherri J.
    Text (1986)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Advertising's effect on men's gender role attitudes

    Garst, Jennifer
    Text (1995)
    Part of Electronic Theses & Dissertations
    In Copyright
  • The portrayal of men and women in American television commercials : a replication and extension

    Dauria, Michael D.
    Text (1979)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Woman's channel, but man's world : how the advertising on Lifetime television perpetuates gender inequality

    Kaplan, Lorraine Marie
    Text (1992)
    Part of Electronic Theses & Dissertations
    In Copyright
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