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Subject: Social responsibility of business
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Electronic Theses & Dissertations
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Theses
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English
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Consumer behavior
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Consumers--Attitudes
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Corporate image
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India
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Social responsibility of business
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Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
Part of
Electronic Theses & Dissertations
Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
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Electronic Theses & Dissertations
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