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Subject: Television advertising
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Electronic Theses & Dissertations
16
Material Type
Theses
16
Language
English
16
Copyright Status
In Copyright
16
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Advertising copy
1
Advertising, Public service
2
Advertising--Alcoholic beverages
1
Advertising--Alcoholic beverages--Law and legislation
1
Advertising--Food
1
Animated films
1
Branding (Marketing)
1
Broadcast advertising
1
Consumer behavior
1
Consumers--Attitudes
1
Direct marketing
1
Drunk driving--Prevention
1
Fairness doctrine (Broadcasting)
1
Fear
1
Impulse
1
Korea (South)
2
Marketing--Technological innovations
1
Married women--Employment
1
Mothers--Employment
1
Photography--Lighting
1
Psychological reactance
1
Puerto Rico
1
Sex role in advertising
2
Shopping--Psychological aspects
1
Telemarketing
1
Teleshopping
1
Television and children
1
Television and youth
1
Television--Lighting
1
United States
5
Video recordings--Production and direction
1
Warnings
1
Wit and humor in advertising
1
Women in advertising
1
Young consumers
1
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The techniques, costs, and selling abilities of the animated television commercial
Stutler, William B.
Text (1961)
Part of
Electronic Theses & Dissertations
The portrayal of men and women in American television commercials : a replication and extension
Dauria, Michael D.
Text (1979)
Part of
Electronic Theses & Dissertations
Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study
Crispin, Sherri J.
Text (1986)
Part of
Electronic Theses & Dissertations
Video lighting : a photographic approach
Haggadone, David Lee
Text (1988)
Part of
Electronic Theses & Dissertations
Comparison of information in TV advertisements in the United States of America and South Korea
Cho, Jae Yung
Text (1988)
Part of
Electronic Theses & Dissertations
The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
Part of
Electronic Theses & Dissertations
A multivariate study of reactions to television commercials
Russell, James Randle
Text (1974)
Part of
Electronic Theses & Dissertations
The influence of scarcity messages on buying impulse : an experimental study of TV home shopping programs
Li, Hairong
Text (1995)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
The impact of product usage warnings in broadcast television advertising : an experimental study
Smith, Sandra Jean
Text (1985)
Part of
Electronic Theses & Dissertations
The effect of television food commercials on the consumer socialization of teenagers in Puerto Rico
Del Toro, Wanda
Text (1987)
Part of
Electronic Theses & Dissertations
Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
Perceptions of children's television advertising : an empirical investigation of the beliefs and attitudes of consumer, industry, and government respondents
Culley, James D.
Text (1974)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
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