MSU Libraries
Digital Repository
Home
About
Collections
Selected filters
Subject: Television advertising
×
Collection
Critical Arts
1
Electronic Theses & Dissertations
13
Material Type
Theses
13
Articles
1
Language
English
14
Copyright Status
In Copyright
14
Subject
Sort by
A-Z
Count
Advertising copy
1
Advertising, Public service
1
Advertising--Psychological aspects
1
Animated films
1
Consumers--Attitudes
1
Developing countries
1
Direct marketing
1
Drunk driving--Prevention
1
Fear
1
Korea (South)
2
Married women--Employment
1
Mass media
1
Mothers--Employment
1
Persian Gulf War (1991)
1
Saudi Arabia
1
Sex role in advertising
1
South Africa
1
TV2 (Television station : Johannesburg, South Africa)
1
TV3 (Television station : Johannesburg, South Africa)
1
Television advertising and children
1
Television and children
2
Television broadcasting of news
1
Television viewers
1
United States
6
Warnings
1
Year
TO
Apply
Search results for
Low Mary
Showing 1 to 14 of 14 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
A content analysis of Saturday morning network television commercials
Kuperberg, Joseph H.
Text (1994)
Part of
Electronic Theses & Dissertations
Black gold or White elephant? : a marketing conference on TV2/3
Van Zyl, J. A. F., 1934-
Text (1981)
Part of
Critical Arts
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
Part of
Electronic Theses & Dissertations
Perceptions of children's television advertising : an empirical investigation of the beliefs and attitudes of consumer, industry, and government respondents
Culley, James D.
Text (1974)
Part of
Electronic Theses & Dissertations
Television network evening news and advertising in war time : a study of television structural change during the Gulf War
Trupin, Dory
Text (1992)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
The impact of American television commercials upon Saudi Arabian students' children's habits in terms of purchasing behavior
Basfar, Hasan Omar
Text (1989)
Part of
Electronic Theses & Dissertations
The impact of product usage warnings in broadcast television advertising : an experimental study
Smith, Sandra Jean
Text (1985)
Part of
Electronic Theses & Dissertations
An investigation of affective responses to emotional advertising appeals
Machleit, Karen Ann
Text (1986)
Part of
Electronic Theses & Dissertations
The techniques, costs, and selling abilities of the animated television commercial
Stutler, William B.
Text (1961)
Part of
Electronic Theses & Dissertations
Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study
Crispin, Sherri J.
Text (1986)
Part of
Electronic Theses & Dissertations
A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising
Taylor, Charles Ray
Text (1992)
Part of
Electronic Theses & Dissertations
The effect of market structure, profitability and organization size on commercialization, clutter, clearance and complaint practices used by commercial television stations nationwide
Wicks, Jan LeBlanc
Text (1989)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
