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Subject: Television advertising
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Electronic Theses & Dissertations
9
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Theses
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English
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Advertising copy
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Advertising, Political
1
Advertising, Public service
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Advertising--Alcoholic beverages
1
Advertising--Alcoholic beverages--Law and legislation
1
Attribution of news
1
Branding (Marketing)
1
Broadcast advertising
1
Consumers--Attitudes
1
Direct marketing
1
Drunk driving--Prevention
1
Fairness doctrine (Broadcasting)
1
Fear
1
Korea (South)
2
Negativism
1
Psychological reactance
1
Public interest
1
Television broadcasting of news
1
Television in politics
1
Television programs
1
United States
3
Warnings
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Miller Robert L
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Negative political television commercials : an experimental study of appeal types and response strategies
Roddy, Brian L. (Brian Leo)
Text (1988)
Part of
Electronic Theses & Dissertations
The impact of product usage warnings in broadcast television advertising : an experimental study
Smith, Sandra Jean
Text (1985)
Part of
Electronic Theses & Dissertations
Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
Part of
Electronic Theses & Dissertations
Comparison of information in TV advertisements in the United States of America and South Korea
Cho, Jae Yung
Text (1988)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
A content analysis of market-driven television news magazines : commodification, conglomeration and public interest
Tseng Kuo-Feng
Text (2001)
Part of
Electronic Theses & Dissertations
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