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Subject: Television advertising
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Critical Arts
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Electronic Theses & Dissertations
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Advertising copy
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Advertising--Alcoholic beverages
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Attribution of news
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Fairness doctrine (Broadcasting)
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Korea (South)
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Married women--Employment
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Mass media
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Negativism
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Persian Gulf War (1991)
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Prices
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Psychological reactance
1
Public interest
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Puerto Rico
1
Radio advertising
2
Self-perception
1
Sex role in advertising
2
Shopping--Psychological aspects
1
South Africa
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TV2 (Television station : Johannesburg, South Africa)
1
TV3 (Television station : Johannesburg, South Africa)
1
Telemarketing
1
Teleshopping
1
Television and children
1
Television and youth
1
Television broadcasting of news
2
Television in politics
1
Television programs
1
Television viewers
1
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8
United States. Federal Radio Commission
1
Wit and humor in advertising
1
Women in advertising
1
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Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach
Anderson, Ronald Bruce
Text (1986)
Part of
Electronic Theses & Dissertations
Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study
Crispin, Sherri J.
Text (1986)
Part of
Electronic Theses & Dissertations
The effect of television food commercials on the consumer socialization of teenagers in Puerto Rico
Del Toro, Wanda
Text (1987)
Part of
Electronic Theses & Dissertations
The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
The portrayal of men and women in American television commercials : a replication and extension
Dauria, Michael D.
Text (1979)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
Perceptions of children's television advertising : an empirical investigation of the beliefs and attitudes of consumer, industry, and government respondents
Culley, James D.
Text (1974)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
Black gold or White elephant? : a marketing conference on TV2/3
Van Zyl, J. A. F., 1934-
Text (1981)
Part of
Critical Arts
The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
Part of
Electronic Theses & Dissertations
A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising
Taylor, Charles Ray
Text (1992)
Part of
Electronic Theses & Dissertations
A content analysis of market-driven television news magazines : commodification, conglomeration and public interest
Tseng Kuo-Feng
Text (2001)
Part of
Electronic Theses & Dissertations
Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
The relative efficiencies of visual, audio-visual, and aural presentations for transmitting commercial messages
O'Neal, Michael Robert
Text (1971)
Part of
Electronic Theses & Dissertations
The influence of scarcity messages on buying impulse : an experimental study of TV home shopping programs
Li, Hairong
Text (1995)
Part of
Electronic Theses & Dissertations
Comparison of information in TV advertisements in the United States of America and South Korea
Cho, Jae Yung
Text (1988)
Part of
Electronic Theses & Dissertations
Potential revenue in the top fifty television markets
Katell, Denis Charles M.
Text (1978)
Part of
Electronic Theses & Dissertations
An investigation of affective responses to emotional advertising appeals
Machleit, Karen Ann
Text (1986)
Part of
Electronic Theses & Dissertations
The effects of crossmedia ownership on television and newspaper "prices"
Wirth, Michael Otto, 1951-
Text (1977)
Part of
Electronic Theses & Dissertations
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