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Subject: Television viewers
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Electronic Theses & Dissertations
3
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Theses
3
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English
3
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In Copyright
3
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Local mass media
1
Market segmentation
1
Market surveys
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Michigan--Lansing Region
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Television viewers
3
United States
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Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
The effect of filming a television news source by vertical camera angle, horizontal camera angle, and source eye-contact on source credibility and audience attitudes toward the televised message
Anderson, Hayes Leonard, 1939-
Text (1973)
Part of
Electronic Theses & Dissertations
International news coverage on U.S. television network newscasts : a gratification study
Boafo, Samuel Twumasi Kwame
Text (1980)
Part of
Electronic Theses & Dissertations
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