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Electronic Theses & Dissertations
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Theses
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English
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Korea (South)
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Television advertising
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A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising
Taylor, Charles Ray
Text (1992)
Part of
Electronic Theses & Dissertations
Comparison of information in TV advertisements in the United States of America and South Korea
Cho, Jae Yung
Text (1988)
Part of
Electronic Theses & Dissertations
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