Rethinking code-switching types and their effectiveness in print ads : the influence of word difficulty on the processing of code-switching types

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Ahn, Jungsun

Date Published: 2010

Subjects: Code switching (Linguistics)
Bilingualism
Marketing
Advertising
Korea

Program of Study: Communication Arts and Sciences-Media and Information Studies

Degree Level: Doctoral

Language: English

Pages: xi, 109 pages

Permalink: https://doi.org/doi:10.25335/a3j1-r744

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