Scripts, involvement, and advertising effectiveness : an empirical investigation

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Martin, Ingrid M.

Date: 1987

Subjects: Advertising, Magazine
Advertising--Psychological aspects
Cognition

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: vii, 123 pages

Permalink: https://doi.org/doi:10.25335/chmj-6h20