Factors contributing to success for CRM campaigns : attitudes of genders toward different types of causes and corporations

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Vilela, Alexandra Magalhães

Date Published: 2001

Subjects: Social marketing

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: ix, 115 pages

Permalink: https://doi.org/doi:10.25335/ehtk-xx84

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