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Content Type: PDF
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Copyright Status: In Copyright
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Language: English
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Subject: Direct marketing
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Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Subject
Advertising--Drugs
1
Consumer goods--Prices
1
Consumers--Attitudes
1
Drugs--Marketing
1
Infomercials
1
Teleshopping
1
Television advertising
1
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Direct-to-consumer advertising of prescription drugs and consumer prices of drugs : an application of the dual-stage theory
Kopp, Steven W.
Text (1994)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
The market for "info-log services" : a technological convergence of catalogs, video, and information telecommunications services
Lewis, Robert Scott
Text (1999)
Part of
Electronic Theses & Dissertations
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