MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Content Type: PDF
×
Subject: Advertising, Public service
×
Subject: Television advertising
×
Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Drunk driving--Prevention
2
Fear
1
Self-perception
1
United States
1
Wit and humor in advertising
1
Search results
Showing 1 to 3 of 3 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach
Anderson, Ronald Bruce
Text (1986)
Part of
Electronic Theses & Dissertations
The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
Part of
Electronic Theses & Dissertations
The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last