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Subject: Advertising media planning
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Subject: Internet advertising
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Brand choice
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Consumer behavior
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Internet videos
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The effects of banner ad size and time cost on brand attitude and click-through
Ahn, Euijin
Text (2001)
Part of
Electronic Theses & Dissertations
Predicting the use of online video advertising : using the theory of planned behavior
Lee, Joonghwa
Text (2008)
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Electronic Theses & Dissertations
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