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Subject: Advertising, Political
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Collection
Electronic Theses & Dissertations
5
Material Type
Theses
5
Language
English
5
Copyright Status
In Copyright
5
Subject
Attribution (Social psychology)
1
Comparative advertising
1
Imagery (Psychology)
1
Negativism
1
Political campaigns
1
Political psychology
1
Radio in politics
1
Television advertising
1
Television in politics
1
United States
3
Voting research
1
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Superficial imagery versus substantive material : the processing of each in political advertisements
McKeon, Janet Katherine
Text (1997)
Part of
Electronic Theses & Dissertations
Negative political television commercials : an experimental study of appeal types and response strategies
Roddy, Brian L. (Brian Leo)
Text (1988)
Part of
Electronic Theses & Dissertations
The role of comparative information in advertising evaluations, candidate evaluations, voting preferences and election involvement
Pinkleton, Bruce E.
Text (1992)
Part of
Electronic Theses & Dissertations
The role of attributions on voter response to political advertising
Lancendorfer, Karen M.
Text (2005)
Part of
Electronic Theses & Dissertations
Radio and politics : the effect of network radio on presidential campaigns, 1928-1948
Dedi, Nicholas William
Text (1975)
Part of
Electronic Theses & Dissertations
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