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Collection: ("Electronic Theses & Dissertations")
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Collection: Electronic Theses & Dissertations
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Subject: New products--Evaluation
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Material Type
Theses
2
Language
English
2
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In Copyright
2
Subject
Chemical industry
1
Marketing research
1
New products--Marketing
1
Product management
1
Success
1
United States
1
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Toward an integrated conceptual model of retailer new product evaluation and new product success
Huang, Ying
Text (2007)
Part of
Electronic Theses & Dissertations
An investigation of the product life cycle concept and its application to new product proposal evaluation within the chemical industry
Frederixon, Martin Shelton, 1938-
Text (1969)
Part of
Electronic Theses & Dissertations
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