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Collection: ("Electronic Theses & Dissertations")
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Subject: Impulse
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Subject: Shopping--Psychological aspects
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Electronic Theses & Dissertations
2
Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Consumer behavior
2
Marketing--Technological innovations
1
Telemarketing
1
Teleshopping
1
Television advertising
1
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The influence of shopper type and mood on impulse purchasing behavior
Lee, Dong Whuy
Text (1992)
Part of
Electronic Theses & Dissertations
The influence of scarcity messages on buying impulse : an experimental study of TV home shopping programs
Li, Hairong
Text (1995)
Part of
Electronic Theses & Dissertations
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