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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Content Type: Text
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Subject: Affect (Psychology)
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Subject: Self-presentation
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Material Type
Theses
1
Language
English
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Subject
Advertising--Psychological aspects
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Self-presentation
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The role of affect in advertising and consumer behavior : a functional approach to attitude expression
Harnish, Richard J.
Text (1991)
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