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Creator: Harnish, Richard J.
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Electronic Theses & Dissertations
2
Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Advertising--Psychological aspects
1
Affect (Psychology)
1
Attitude (Psychology)
1
Cognitive styles
1
Persuasion (Psychology)
1
Persuasion (Rhetoric)
1
Self-presentation
1
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The effect of source likability and argument strength on cognitive processing : do high and low self-monitors use these cues differently when processing persuasive messages?
Harnish, Richard J.
Text (1987)
Part of
Electronic Theses & Dissertations
The role of affect in advertising and consumer behavior : a functional approach to attitude expression
Harnish, Richard J.
Text (1991)
Part of
Electronic Theses & Dissertations
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