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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Content Type: Text
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Language: English
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Subject: Soft drink industry
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In Copyright
2
Subject
Advertising campaigns
1
Advertising--Beverages
1
Carbonated beverages
1
Carbonated beverages--Marketing
1
Econometric models
1
Marketing--Econometric models
1
New products
1
Supply and demand--Econometric models
1
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Carbonated soft drink demand : are new product introduction strategies a viable approach to industry longevity
Coleman, Marcus A.
Text (2009)
Part of
Electronic Theses & Dissertations
An investigation of the relationship between brand interdependence and promotion behavior
Meade, William Kendall
Text (1992)
Part of
Electronic Theses & Dissertations
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